Facebook is partnering with a Malaysian company to sell credits at retail outlets across Asia for the first time, aiming to make it easier for millions of people to purchase virtual goods and play games on the social networking site while boosting revenue for developers.
Electronic payments company MOL as part of the business empire of tycoon Vincent Tan will offer the online currency from Aug. 1 at more than 500,000 outlets including 7-Eleven stores and Internet cafes in five Southeast Asian countries, India, Australia and New Zealand, company spokesman Nor Badron said Friday.
The move is targeting people who don't have a credit card, particularly younger Facebook users, and those who don't want to take the risk of making payments online.
Nor said MOL already sells prepaid credits for other online games at its established network of stores, but it will be the first time that consumers can buy credits for Facebook's applications, including such popular games as Mob Wars and FarmVille, without credit cards.
MOL, which last year bought social networking site Friendster, announced the partnership with Facebook in a press release Thursday.
``Working with MOL means we can offer the benefits of Facebook Credits to millions of people in Asia using a payment system that is already widely used and trusted,'' he said.
In Southeast Asia, the credits will be sold in Malaysia, Thailand, Singapore, Indonesia and the Philippines.
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